Lighthouse SocialOperations Manual
An AI team running social media. Autonomously. Nine specialist agents. Three platforms. A 30-day content engine that runs without supervision. This is how the system operates from Day One — and every day after.
The Team
Nine specialists. One coordinated system. Each agent owns a defined lane and posts to a dedicated Slack channel. The architecture is a real team — handoffs are explicit, escalations are routed.
| Agent | Role | Schedule | Channel |
|---|---|---|---|
| 🎯 Echo | Producer / Orchestrator. Runs the daily pipeline end-to-end and publishes to all platforms. | Daily 9am ET | #echo-producer |
| 🤝 Aria | Account Manager. Writes the weekly wrap, surfaces wins and decisions, faces the client. | Friday 4pm ET | #aria-account-manager |
| 📊 Quinn | Analyst. Pulls weekly metrics, identifies what's working, recommends what Atlas should adjust. | Monday 9am ET | #echo-producer |
| 🧭 Atlas | Content Strategist. Builds editorial calendars, defines pillars, briefs the production team. | On-demand | #atlas-strategist |
| ✍️ Vera | Copywriter. Writes platform-tailored posts in the brand's exact voice. | On-demand | #vera-copywriter |
| 🎨 Cyrus | Designer. Generates static posts, carousels, thumbnails matched to the brand identity. | On-demand | #cyrus-designer |
| 🎬 Luma | Video Producer. Scripts, generates, and edits short-form video for TikTok, Reels, Shorts. | On-demand | #luma-video-producer |
| 💬 Nova | Community Manager. Replies, monitors mentions, batches a daily recap, flags escalations to Aria. | On-demand | #nova-community-manager |
| 🛡️ Sentinel | QA Reviewer. Last line of defense — checks every draft against the brand brief before it ships. | On-demand | #sentinel-qa-reviewer |
The Weekly Rhythm
Three recurring rhythms. Daily content production, Monday analytics, Friday wrap. The team operates while you sleep, while you sell, while you ship.
| When | Time | What | Who |
|---|---|---|---|
| Tue – Sat | 9:00 AM ET | Daily content production — Echo reads the queue, writes 3 platform posts, generates the visual, self-QAs, publishes everywhere, recaps to Slack. | Echo |
| Monday | 9:00 AM ET | Weekly analytics report — Quinn pulls account and post metrics, identifies wins and underperformers, recommends adjustments for Atlas. | Quinn |
| Friday | 4:00 PM ET | Weekly client wrap — Aria summarises the week: what shipped, what worked, what needs your call. Slack + email. | Aria |
Infrastructure
Shared context. Compounding leverage. Every agent references the same brief and methodology. Add a new client and the same machinery picks up the work without rebuilding from scratch.
- Client Brief Template (Memory) — Structured brief format every agent references: identity, audience, voice, visuals, goals, do/don't list.
- Brand Voice Methodology (Memory) — SOP for how Vera, Nova, and Sentinel extract, apply, and audit brand voice across platforms.
- Production Log Template (Document) — Per-client production tracker: calendar, pipeline, community log, performance tracker, decisions. Duplicate per new client.
- Light House Social Client Brief (Document) — The agency's own brand brief. Founder voice, lighthouse motif, four-pillar content strategy.
- 30-Day Topic Queue (Document) — The content engine. 30 topics cycling through 4 pillars (AI advantage, Behind-the-scenes, Tactical, Build-in-public).
Week One
The first cycle is the proof. Five moments to watch.
| When | Milestone | What happens |
|---|---|---|
| Day 1 | First day of daily posting | First post goes live across all 3 platforms. Echo's recap lands in #echo-producer minutes later. |
| Day 3 | First tactical playbook post | Pillar C — the 5-word hook formula post. Spot-check it for voice fit. |
| Day 5 (Friday) | Aria's first weekly wrap | Lands in #aria-account-manager and your inbox. Week-of-launch recap. |
| Day 7 (Monday) | Quinn's first weekly analytics | Day Zero to Week One growth story. Which pillar is winning, what to replicate, what to drop. |
| Day 30 | End of first 30-day cycle | Atlas reviews Quinn's full month of data and proposes the next 30-day queue. |
Pending
What's still in flight. Non-blocking, but worth tracking.
- TikTok integration — Not yet available on the platform. Will add when live.
- X (Twitter) production verification — Connected but missing from Nova's launch test. Day 1 is the proof point.
- Image upload mechanism — Instagram and Facebook need publicly fetchable image URLs. Echo's prompt includes the PublishFilePublicly step.
- Atlas calendar refinement — Current 30-day queue is v1. Atlas refines based on Quinn's first weekly report.
- First external client — The architecture proves itself with Light House Social first. Onboarding playbook tightens with the second client.
The pitch is the proof. Light House Social is now an AI agency running itself. When you sell this to a founder next week, point at your own accounts and say here's what 30 days of this looks like.
The lighthouse is lit.
Light House Social · Operations Manual · v1.0 · A social media company. Run by AI.